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Sun Tzu for Entrepreneurs
A startup is a small force against larger ones. Sun Tzu’s advice for the weaker side — avoid the enemy’s strength, move fast, pick ground you can win — is a playbook for founders competing with scarce resources.
Sun Tzu lessons for this
“Water shapes its course according to the nature of the ground over which it flows; the soldier works out his victory in relation to the foe whom he is facing.”
Sun Tzu · Chapter 6: Weak Points and Strong
“Speed is the essence of war. Take advantage of the enemy’s unpreparedness; travel by unexpected routes and strike him where he has taken no precautions.”
Sun Tzu · Chapter 11: The Nine Situations
“Attack him where he is unprepared, appear where you are not expected.”
Sun Tzu · Chapter 1: Laying Plans
Put it into practice
Sun Tzu’s strategy is only useful if you actually use it. Try this small loop the next time entrepreneurs shows up:
- Read the situation. Gather information about yourself, the other side, and the environment before you commit.
- Choose your ground. Avoid the other side’s strength and strike where you have an advantage.
- Act with timing. Move fast when the moment is right, and wait when patience is the advantage.