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Today’s Sun Tzu
“Attack him where he is unprepared, appear where you are not expected.”
攻其无备，出其不意
Sun Tzu · The Art of War · Chapter 1: Laying Plans
Strike where and when you are least expected.
What it means

The advantage goes to whoever chooses the time and place of the contest. Act where the other side is unprepared and where they do not expect you — and you force them to fight on your terms.

Use it todayIn your next competitive move, choose a time and place the other side would not expect.
Today’s questionAm I meeting my competition on their chosen ground, or choosing my own?
#surprise#unexpected#initiative
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“Let your plans be dark and impenetrable as night, and when you move, fall like a thunderbolt.”
Sun Tzu · Chapter 7: Maneuvering
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Sun Tzu · Chapter 7: Maneuvering
“He who is prudent and lies in wait for an enemy who is not, will be victorious.”
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“The quality of decision is like the well-timed swoop of a falcon which enables it to strike and destroy its victim.”
Sun Tzu · Chapter 5: Energy

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