Today’s Sun Tzu
“When able to attack, we must seem unable; when using our forces, we must seem inactive; when we are near, we must make the enemy believe we are far away; when far away, we must make him believe we are near.”
能而示之不能，用而示之不用，近而示之远，远而示之近
Shape perception before you act.
What it means
Your actual capability and your apparent capability are two different levers. Sun Tzu advises you to look weak when strong, and distant when near, so the other side misjudges and moves against an illusion.
Use it todayBefore your next move, ask what you want the other side to believe, and act so that belief forms.
Today’s questionWhat impression am I currently giving away for free?