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Today’s Sun Tzu
“In war, the way is to avoid what is strong and to strike at what is weak.”
Sun Tzu · The Art of War · Chapter 6: Weak Points and Strong
Attack where the opponent is vulnerable, not where they are strong.
What it means

Do not charge the point where your opponent is strongest. Find the gap, the underserved niche, the weakness, and direct your limited resources there. Small forces win by choosing favorable ground, not by outmuscling the incumbent.

Use it todayIn a competitive or market context, identify one area where the other side is weak or absent, and focus there.
Today’s questionAm I attacking my competitor’s strength instead of their weakness?
#weakness#niche#focus
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Related Sun Tzu lessons

“All warfare is based on deception.”
Sun Tzu · Chapter 1: Laying Plans
“When able to attack, we must seem unable; when using our forces, we must seem inactive; when we are near, we must make the enemy believe we are far away; when far away, we must make him believe we are near.”
Sun Tzu · Chapter 1: Laying Plans
“If you know the enemy and know yourself, you need not fear the result of a hundred battles.”
Sun Tzu · Chapter 3: Attack by Stratagem
“To fight and conquer in all your battles is not supreme excellence; supreme excellence consists in breaking the enemy’s resistance without fighting.”
Sun Tzu · Chapter 3: Attack by Stratagem

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