Distance inflates every cost.

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Today’s Sun Tzu
“Poverty of the State exchequer causes an army to be maintained by contributions from a distance.”
Sun Tzu · The Art of War · Chapter 2: Waging War
Ink wash painting: A long line of porters climbing a far mountain path, each carrying a heavy sack toward a distant camp.
What it means

Supplying far from base multiplies expense; proximity is an economic weapon, not just a tactical one.

Where this sits in the chapter

Chapter 2’s logistics turn specific: when the exchequer runs thin, the army ends up maintained by contributions from a distance — and distance is where money quietly goes to die. Sun Tzu’s numbers elsewhere in the chapter make the point brutally: shipping grain to a distant army multiplies its cost many times over. Proximity is not comfort; it is economics.

A modern example

A company staffs its flagship product with a team nine time zones away to save 40% on salaries. Two years in, the honest accounting: every decision takes a day instead of an hour, a third of the leads’ week is translation, and turnover resets knowledge the office never held. The salary line is genuinely 40% cheaper; the product is more expensive. The exchequer emptied one connection at a time.

The common misreading

The remedy is not reflexive insourcing — distributed operations can work when the work is genuinely independent. The verse targets support lines: the things that must flow constantly between decision and execution. Those either get moved close, made local, or accepted as a permanent tax. What never works is pretending the distance is free.

Use it todayQuestion any commitment whose support must travel a long, costly line.
Today’s questionAm I paying a hidden premium because my support is too far away?
Play the principle

Bring the Army Home

Three strongholds stand between you and home — storm them or bypass them, and every choice is paid for in soldiers. Assault the winnable, bypass the stronger, and match the campaign’s par.

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Filed under:Sun Tzu for BusinessSun Tzu on RiskSun Tzu for InvestorsChapter 2: Waging War

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