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Sun Tzu for Business
Business is competition with resources instead of armies. Sun Tzu’s principles — positioning, information, timing, and the efficient use of scarce resources — are the durable core of strategy that every operator can use.
Sun Tzu lessons for this
Put it into practice
Sun Tzu’s strategy is only useful if you actually use it. Try this small loop the next time business shows up:
- Read the situation. Gather information about yourself, the other side, and the environment before you commit.
- Choose your ground. Avoid the other side’s strength and strike where you have an advantage.
- Act with timing. Move fast when the moment is right, and wait when patience is the advantage.