“These five heads should be familiar to every general: he who knows them will be victorious; he who knows them not will fail.”

The fundamentals are not elementary; knowing them deeply is what separates winners from the merely busy.
The chapter now turns its five factors into a pass/fail gate: every general must know them — he who knows them wins, he who knows them not fails. Between this verse and the seven comparisons that follow, knowing the five shifts from theory to entrance exam. It is the first appearance of the pattern that recurs through the whole book: mastery of a short, unglamorous list beats brilliance that skips it.
A trader with a decade of experience still marks up his checklist every morning — the same items he wrote out as a trainee: what moved overnight, what the position limits are, what would have to be true to change the thesis. A newer colleague finds it charming, almost naive. In the March that everyone else spent improvising, the checklist trader was the only one whose losses stopped where the checklist said they must.
Knowing the fundamentals is not having once learned them. The verbs matter: these five heads are to be familiar — present tense, ongoing. The professional’s danger is not ignorance but atrophy, the quiet retirement of basics that feel beneath a senior title. Sun Tzu’s gate has no seniority exemption.