Be generous with the turned source.

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Today’s Sun Tzu
“It is essential that the converted spy be treated with the utmost liberality.”
Sun Tzu · The Art of War · Chapter 13: The Use of Spies
Ink wash painting: A merchant unsealing his richest jar of wine for the least expected guest.
What it means

The converted spy is the hinge of the whole system; generosity keeps him loyal and useful.

Where this sits in the chapter

Chapter 13 singles out its keystone: it is essential that the converted spy be treated with the utmost liberality. The converted source is the system’s hinge — he connects to the enemy’s inner workings, validates the other four classes, and knows what the enemy believes about you. Sun Tzu’s pay scale peaks here, at the asset conventional budgets would least understand.

A modern example

A firm’s most valuable source is a former insider of its main rival — now friendly, loosely kept in touch, increasingly distant as the years pass. The relationship budget for him is zero; the conference budget he used to share was cut in a cost round. Meanwhile the firm spends six figures on market reports the insider’s Sunday phone call would obsolete. When the rival repositions, the firm reads about it in the trade press — a quarter late and a report-price high. The liberality the verse demands was cheaper than the reports that replaced him.

The common misreading

Liberality is not just money — it is standing, access, and gratitude, and the verse’s converted spy is rewarded richly because his leverage is rich. The misreading treats key sources as line items to economize, exactly backward: they are the multipliers of every other spend. The cheapest intelligence budget is the one that overpays its hinge.

Use it todayBe unusually generous with the source who bridges to the enemy.
Today’s questionAm I stingy with the one source who could unlock the rest?
Play the principle

Scout Before You Strike

A 4×4 field hides the enemy’s strength. You may scout four squares — then you must strike one. Information first, commitment second.

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Filed under:Sun Tzu on CompetitionSun Tzu on NegotiationSun Tzu on RiskChapter 13: The Use of Spies

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